NEW YORK, August 25, 2022.— Estee Lauder announces that it will participate in the Metaverse Art Week (Metaverse Art Week) from Decentralland from 24 up to 28 August with an exclusive certificate of attendance protocol (Proof of Attendance Protocol, POAP) designed by Dr. Alex Box, prestigious identity designer and one of the first women to pioneer the concept of Beauty Futurism.
Continue to innovate at the intersection of beauty, art and technology, the experience of POAP from Estee Lauder It is inspired by the legacy of the visionary founder of the brand, Ms Estée Lauder, and features the brand’s iconic cartouche.
The POAP from Estee Lauder [diseñado por] dr. Box can be requested at one of three different stations within the Decentraland Art Weekincluding the sites of Sculpture Garden, CashLabs Gallery Y KunstNet. Once you have the POAP, users get exclusive access to upcoming activations website 3 Of the brand Estee Lauder.
We are excited to bring our renowned Estée Lauder experience to art lovers and Web3 enthusiasts at Decentraland Art Week,” said Stéphane de La Faverie, Global Brand President, Estée Lauder and AERIN Beauty, and Group President, The Estee Lauder Companies. “Innovation is at the heart of Estée Lauder and the metaverse represents the new frontier of exploration and creativity for the brand. Metaverse Art Week is a destination where Estée Lauder can fuse beauty, heritage, design and innovation in new ways and with new audiences.”
“I am honored to partner with Estée Lauder for Metaverse Art Week. I’ve always been incredibly inspired by the brand’s iconic legacy, combined with a forward-looking sense of exploration and achievement,” said Dr. Alex Box. “The metaverse has limitless possibilities and is open to new ways of expressing beauty.”
The Metaverse Art Week 2022 will showcase the latest technological innovations in the development of digital art and design through the world’s largest virtual fair that better aligns the world of contemporary art with the emerging world of website 3. The object of Metaverse Art Week 2022 is to be the boundary of the . to show expanded reality and the evolution of visual internet.
Estee Lauder most recently participated with Decentralland as the exclusive beauty partner of the Metaverse Fashion Week in March 2022, in collaboration with Dr. Box to make an original non-fungible token (NFT) wearable inspired by the brand’s number 1 serum, Advanced Night Repair.
About Estee Lauder
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the world’s first female entrepreneurs, the brand today continues its legacy of creating high-quality, sophisticated skincare and makeup products and innovative fragrances. All imbued with a deep understanding of women’s needs and desires. Today, Estée Lauder works with women in more than 150 countries and territories around the world and at dozens of touchpoints, both in-store and online. And each of these relationships uniformly reflects the point of view of every powerful and authentic woman. Follow @esteelauder on Instagram, Facebook, Twitter, TikTok Y Youtube.
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