fly betterthe first digital benefits platform that combines well-being, financial protection and social purposes, officially started operations in Peru with a $10 million investment.
Employees of Peruvian companies will access benefits such as telemedicine, psychology, financial education, fitness applications, meditation, and life insurance through the Betterfly platform that increase their coverage by adopting and maintaining healthy habits and being part of the so-called “Betterfly effect”.
Likewise, the platform has the opportunity to make donations to various social causes at the global and local levels, to help and be part of the positive impact on global issues.
“At Betterfly, we are committed to making an impact on more and more organizations and employees in Latin America and the world, by providing tools for wellness, financial protection and social purposes. Starting our business in the Peruvian market is critical to continue our growth in the region and our commitment to improve millions of lives, which we will do in Peru with the help of our strategic partner Interseguro, said Eduardo della Maggiora , founder and CEO of Betterfly . “With our entry into Peru, we are taking a big step every day closer to our goal of protecting more than 100 million people by 2025.”
Betterfly enters the Peruvian market with its strategic ally Interim insurance, which is supported by Intercorp, a major business group in the country, with participation in several sectors of the Peruvian economy. Interseguro shares Betterfly’s vision of providing simple and accessible insurance solutions that adapt to every stage of life.
For Interseguro, this alliance is seen as a growth accelerator and will strengthen the construction of the foundation to be a sustainable company. Thanks to these efforts, they can continue to contribute with flexible and efficient services to ensure the well-being of Peruvian families. “We continue to strengthen our goal of making it easier for Peruvians to move forward safely. In this occasion, together with Betterfly, we will provide comprehensive protection by recognizing and promoting the healthy habits of our customers, who, thanks to their behavior, will receive a life insurance policy that grows in profit, in addition to contributing to social causes of their importance’, he said. Gonzalo Basadre, General Manager of Interseguro.
Since 2018, Betterfly has made more than 3.5 million charitable donations, more than 500,000 reforestation donations, and more than 350,000 donations of drinking water to struggling communities. In Peru, Betterfly chose the first three local foundations that impact children, families and youth to improve life in the community: Peru Champs which focuses on access to quality education, earring toys with a focus on training in management, entrepreneurship, health and nutrition, and Football Lake which provides social sports initiatives that promote values and improve mental and physical health through sport. These foundations will be the beneficiaries of the donations that the employees of Peruvian companies decide to make by adopting good habits.
Today, Betterfly is already active in Brazil, Mexico, Ecuador, Chile and Colombia and recently announced its entry into the flexible working conditions market in Europe through the acquisition of the Spanish company Flexoh.
About Betterfly (betterfly.com)
- It was born in 2018 as an application that turns healthy habits into food donations to fight malnutrition in the world.
- In 2020, it will change its name to Betterfly and develop the first digital benefits platform combining wellness, financial protection and social purposes, to be offered to companies so that their employees can access benefits such as telemedicine, psychology, financial education and fitness and meditation. apps among others, and to life insurance that rewards those who adopt healthy habits by increasing their coverage and making social donations.
- Betterfly aims to impact the lives of 100 million people by 2025 by democratizing wellbeing and social impact, by providing an accessible product and insurance that requires no medical check-up or is determined by pre-existing conditions.
- In June 2021, the Chilean startup became the highest-value Latin American Insurtech after its Series B investment round reached $60 million. Funds such as SoftBank, QED Investors, DST Partners, Valor Capital and Endeavor Catalyst participated.
- In September 2021, as part of its entry into the Brazilian market, it will announce its alliance with Icatu, the largest independent insurer in that country.
- In December, it announced its alliance with Chubb, the world’s largest publicly traded insurance company, for operations in 5 Latin American countries.
- In February 2022, Betterfly will become Latin America’s first social unicorn after reaching a $1 billion valuation in its Series C investment round, which raised $125 million and includes funds such as Glade Brook Capital, Greycroft and Lightrock, as well as QED Investors. and DST Partners who have reinvested in the company.
- In July 2022, it announced its expansion into Spain with the acquisition of the Fintech Flexoh.
- Betterfly was founded as an American Public Benefit Company, a type of business where purpose and social benefit are as important as generating profit. It is also a certified B Corp.
About Interseguro
- Founded in 1998, Interseguro positions itself as one of the best insurance companies in the Peruvian market. It is currently consolidated as one of the most relevant companies in the Annuities, Individual Life and Digital Insurance segments.
- With the pandemic, Interseguro accelerated its digitization process with products focused on customer needs and more flexible and simpler processes, demonstrating its commitment to the dreams of more than 2 million Peruvians who have chosen the company to protect and protect them. against the pandemic, strengthened.
- Interseguro is part of Intercorp, a business group in the financial, education, health and retail sectors. Committed to their goal of making Peru the best place to raise a family.
- Thanks to the effort and work of more than 24 years, we have built a leading insurance company, solid and with the best human team.